Industry News • Charlie V

Banijay extends partnership with Blueprint Gaming

Banijay extends partnership with Blueprint Gaming

Blueprint and Banijay is a match made in slot heaven

Based in Nottingham, Blueprint Gaming is one of the biggest slot developers in the United Kingdom that is owned by Germany's Gauselmann Group.

They are known for jackpot slots but also a select number of branded slots including Deal or No Deal Megaways and Rick and Morty Megaways.

The studio has announced that they have extended their partnership with Banijay to continue releasing Deal or No Deal slots along with other brands such as Big Brother, Peaky Blinders and The 100K Drop.

The future of Blueprint Gaming

The 100K Drop was previously licensed to Red Tiger Gaming and Peaky Blinders found home with Pragmatic Play - but now Blueprint Gaming has the rights so the future will tell what will come out of this.

The most recent branded slot from Blueprint with The Goonies Return

In the next few years, there could be a new Peaky Blinders slot or a new Big Brother slot as Blueprint Gaming extends its partnership with Banijay.

“Looking forward to working alongside Blueprint Gaming,” says Banijay

“For years, the Blueprint Gaming and Technologies teams have developed and distributed quality games based on our Deal or No Deal brand,” stated Lex Scott, commercial director, gaming and gambling at Banijay Brands.

“We had no hesitation in extending our partnership with both companies to evolve the brand and take the IP in a new direction. We’re also looking forward to working alongside Blueprint Gaming involving several of our other licences and ensuring Banijay Brands enjoy a strong footing across the globe.”

“Access to additional IPs that we’re really excited about,” says Blueprint

“The Deal or No Deal brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands,” said Lauren Bradley, head of commercial at Blueprint Gaming.

“As well as bringing more engaging Deal or No Deal inspired content to the UK and Europe, this latest deal is crucial in building our global reach by introducing these types of games to Canada. On top of that, we’ll have access to additional IPs that we’re really excited about.”

David Purvis, managing director at Blueprint Operations, added: “Within the UK land-based sector, Deal or No Deal still reigns supreme as players identify the brand’s quality characteristics in shaping an immersive gaming experience.”

He concluded: “Extending our existing deal with Banijay Brands is an important step in our product development plans as we look to build more engaging content for our customer base to enjoy.”

Check out Blueprint Gaming's hit slot The Goonies Return

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