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Rainbow Riches: Why it is still popular 13 years later?

Rainbow Riches: Why it is still popular 13 years later?

A classic slot - but why?

When people think of online slots, Rainbow Riches often come to mind as it's one of the most popular and recognisable slots of all time. Whilst the slot started with humble beginnings as a land-based slot, it soon expanded into the online space in 2009.

From this moment, the slot series has literally expanded into an empire and continues to reign supreme almost 13 years later. Ultimately, this leads many to wonder how and why Rainbow Riches has stayed so popular.

That's exactly what will be explored in this guide. If you've ever struggled to wonder why people play Rainbow Riches, then stick around to find out.

Play the original Rainbow Riches here:

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A popular theme

There's no denying that Rainbow Riches does not try to hide that all the slots are Irish slots and try to capitalise on that. All of the games in the series revolve around a leprechaun and all the lucky charms surrounding Irish lore. This is exactly what a huge percentage of players want which is why the series remains popular as the developers know their audience and have nailed down the theme.

Rainbow Online Slot by Barcrest Screenshot 1
Name:
Rainbow Riches
Developer:
Barcrest
RTP:
95.00%
Max payout:
500x stake
Volatility:
Medium
Reels:
5
Win lines:
20
Theme:
Irish
Release date:
26th May 2009

When people think of Irish slots, they immediately think of Rainbow Riches and this has led to many copycat slots trying to recreate the magic that the developers created. Thankfully, the Rainbow Riches series has managed to adapt to changing audiences and have made players come back to these Irish slots time after time.

Recognisable icon

It's clear to see that Rainbow Riches would nowhere near be as iconic if the leprechaun mascot wasn't so recognisable. Despite remaining nameless for almost 13 years, the leprechaun is one of the biggest mascots in iGaming and stands amongst other slot characters such as Gonzo and Rich Wilde from Gonzo's Quest and Book of Dead respectively.

Rainbow Riches Cluster Magic Online Slot by Barcrest Screenshot 1
Name:
Rainbow Riches Cluster Magic
Developer:
Barcrest
RTP:
96.34%
Max payout:
12,500x stake
Volatility:
Medium
Theme:
Irish
Release date:
22nd Jun 2020

The dashing leprechaun with the green outfit, ginger beard and piercing blue eyes immediately jumps out at players whether they want him to or not. It's a great marketing technique for the developers to put forward their mascot. Other developers such as NetEnt even tried to recreate the magic with their own mascot in the Finn series but could not reach the same level as the leprechaun from Rainbow Riches.

Experimenting with mechanics

As the series is quite a veteran within the iGaming world, Rainbow Riches has begun to experiment with different mechanics to keep the game fresh and lively. Within the past few years, there have been non-conventional releases from the developers with Rainbow Riches Cluster Magic, Slingo Rainbow Riches and Rainbow Riches Power Mix.

Rainbow Riches Power Mix Online Slot by SG Digital
Name:
Rainbow Riches Power Mix
Developer:
SG Digital
RTP:
96.00%
Max payout:
50,000x stake
Volatility:
High
Reels:
5
Win lines:
10
Theme:
Irish
Release date:
14th Dec 2021

This is perfect for enticing new players to the series who may only like grid slots or Megaways which is something they wouldn't usually find in Rainbow Riches. The developers manage to cater to all types of audiences with the games which is why the series remains a fan-favourite.

Something for everyone

Due to the slot series haven't so many different mechanics and styles, there is easily something for every type of iGaming player here. For fans of traditional slots, the first couple of Rainbow Riches games such as Rainbow Riches Pick 'n' Pick and Rainbow Riches Home Sweet Home are the perfect slots to play.

Rainbow Riches Race Day Online Slot by SG Digital
Name:
Rainbow Riches Race Day
Developer:
SG Digital
RTP:
96.25%
Max payout:
5,000x stake
Volatility:
Medium
Reels:
6
Win lines:
4,096
Theme:
Irish, Sports
Release date:
23rd Jan 2021

There are more complicated gameplay slots out there for more seasoned players or even ones that change up the traditional theme with horse racing such as Rainbow Riches Race Day. Essentially, there are so many slots within the series that are diverse meaning that there is a game for every type of player.

Play the original Rainbow Riches here:

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