Playtech signs an agreement with The Jockey Club
One of the biggest names within the iGaming world, Playtech, has announced that they have signed an international agreement with The Jockey Club.
Who is The Jockey Club?
Originally founded in 1750, The Jockey Club is one of the largest commercial groups in British Horseracing with 15 racecourses across the UK.
The Jockey Club is giving Playtech exclusive rights to developer content based on the famous races from The Jockey Club such as The National Stud.
A new Sporting Legends slot?
Playtech has suggested that this partnership will deliver live casino games, poker, virtual sports, online slots and even bingo games.
It's expected that Playtech will start with a new Sporting Legends slot joining the ranks of AP McCoy Sporting Legends, Frankie Dettori: Sporting Legends and Ascot: Sporting Legends. Many have speculated that this will correlate with the Cheltenham festival.
“Committed to developing the most engaging branded content,” says Playtech
James Frendo, casino director at Playtech, stated: “At Playtech, we are committed to developing the most engaging branded content.”
“By partnering with an iconic sporting institution such as The Jockey Club, we are able to create a full range of exceptional and exciting cross-product content.”
Frendo added: “Partnering with globally recognised brands is a key pillar of our branded content strategy as we look to deliver a unique and engaging responsible gambling experience to our customers.”
“Delighted to partner with Playtech,” says The Jockey Club
Charlie Boss, chief commercial officer at The Jockey Club, said: “We are delighted to partner with Playtech, whose industry-leading software and expertise will help translate the success of our historic brands into the iGaming market for the first time.
Boss concluded: “Playtech also share our values on putting safer gambling at the heart of their products.”