Industry News

Light & Wonder renews Entain agreement

Light & Wonder renews Entain agreement
Charlie Vogelsang
Last updated on by Charlie Vogelsang

Entain renews Light & Wonder agreement

Light & Wonder, the rebranded name for Scientific Games, has announced an extension of an agreement with sports and betting company Entain.

This renewal will run until 2030 prolonging a deal that was signed initially in 2018. Ultimately, when this deal was initiated, it was the largest agreement to date for the company's UK gaming business.

What will this agreement entail?

Under this agreement, Light & Wonder will continue to supply terminals to Entain's licensed betting offices through retail shops. They will also provide titles from its game portfolio which launched titles such as Lord of the Rings.

The content aggregation platform also gives Entain access to an extensive library of over 3,000 titles from leading studios with a range of features and gaming tools.

“The industry's best gaming machines,” says Entain

“Our stores provide an engaging and differentiated experience for our customers,” said Andy Hicks, Entain’s retail managing director for the UK and Ireland.

He added: “Light & Wonder enhances that with the industry’s best gaming machines backed up by a great range of leading games, service infrastructure and support.”

“Excited about supporting Entain,” says Light & Wonder

Entain's portfolio includes big slot sites such as Ladbrokes and Party Casino and the company will benefit from Light & Wonder's field service support, content and platform functionalities.

Simon Johnson, Light & Wonder’s senior vice-president and managing director for Europe, the Middle East and Asia, added: “Our teams have more than 20 years of history together and we’re excited about supporting Entain through their next phase of growth and innovation.”

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Charlie Vogelsang
Last updated on by Charlie Vogelsang

For Charlie, it’s all about flashy slots with unique mechanics and crazy themes. Her slot experience began with Dead or Alive II, but the first slot that really caught her eye was Moon Princess and it fuelled her passion for playing online slots. Since then, she’s been determined to find the latest and greatest slots from across the world.

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