Yggdrasil appoints Björn Krantz as new CEO

Krantz climbs the ranks up to CEO at Yggdrasil in just over 2 years

On the 21st of April 2022, Yggdrasil stated that it appointed Björn Krantz as the new CEO of the company. Krantz is expected to work with the company's senior management team to lead the business in the next steps of growth and globalisation.

Previously, Krantz worked for NetEnt for a decade before joining Yggdrasil in January 2020 as the Head of Publishing Division before being promoted to Chief of Global Market Operations in September 2020.

“A great day for the Board,” says Yggdrasil founder

In response to the promotion, the founder of Yggdrasil, Fredrik Elmqvist, said: “Björn is well known to the industry as his delivery track record is amazing and he has been a successful executive leader in rapid global growth environments for a very long time.”

He added: “In the past two years, Björn has been heavily involved in shaping and building Yggdrasil’s global market operations, as well as being a key contributor to the company’s growth strategy and execution planning.”

“The time is now ripe to execute on this transition and it’s a great day for the Board, myself, and the entire company to see Björn take over the helm,” said Elmqvist. “I am confident that he will do great in propelling the business forward and take it to the next level.”

Elmqvist concluded: “I will have the pleasure to continue working with Björn, through a more active Board assignment, and will also provide my advisory knowledge in the best possible way to support the continued success of the company and its strategy.”

Enormous respect for the history, company legacy and its awesome culture,” says Krantz

“Krantz reacted to the news positively in a statement as he said: “It’s with great humbleness I am taking over as CEO after Fredrik. I have enormous respect for the history, company legacy and its awesome culture.”

“It’s all about the people and building strong and winning teams, and it’s a great pleasure for me to have such talented and motivated people around me every single day,” stated Krantz. “We have a clear strategy, and together with the rest of the management team I look forward to delivering on our global growth ambitions, and to further strengthen our position as the leading iGaming publisher and premium global iGaming solutions provider.”

He concluded: “It will be a pleasure for me to continue working with Fredrik as a close ally and use him as strategic soundboard as we enter the next phase of the company strategy implementation”

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