Safe Bets has secured PlayOJO another victory
Social media is easily one of the most influential virtual spaces out there to network, raise brand awareness and increase traffic. The UK Social Media Awards celebrates this medium and honours the creativity and innovation involved in achieving outstanding social medial campaigns.
There are over 30 categories at the UK Social Media Awards from the Best Use of Facebook to the Best Social Media Tool. Our friends at PlayOJO have beat out Netflix to win at the prestigious awards show.
Safe Bets becomes a winner
PlayOJO won the Best Use of Social Media for Entertainment winning for the Safe Bets campaign starring Love Island's Olivia Bowen. Amazingly, the slot site beat out Netflix which gained the Silver Award in this category for #Nestflix.
The winning campaign from PlayOJO involved a sex education spoof on how to get players testing for safer gambling just like they would safer sex.
This campaign was aided by social media agency Cubaka which allowed this campaign to deliver a quiz which tested the knowledge from the video awarding players branded PlayOJO condoms.
"Privilege to once again be recognised," says PlayOJO
“It is an absolute privilege to once again be recognised by the UK Social Media awards,” stated Peter Bennett, CMO at PlayOJO.
“Having picked up two awards at last year’s event, we are proud to have been able to continue our great work in engaging our audience via social media.”
"Player safety is at the forefront," says PlayOJO
He added: “In a continuing theme, this year’s campaign was also focused on responsible and safer gaming, something we, as one of the UK’s top online casino and bingo operators, are striving to lead the pack on.”
“Player safety is at the forefront of everything we do as a business and is an important part of our advertising and social media strategy.”
Bennett concluded: “I’d also like to take this opportunity to thank not just the amazing team and agency Cubaka, but also the judges for recognising what we set out to achieve with our Safe Bets campaign.”