1X2 Network appoints former Entain Head of Slots for CPO role

There's a new CPO at 1X2 Network

1X2 Network was founded in 2002 and is the corporate name for the 1X2 gaming group of companies including 1X2 Gaming and Iron Dog Studio. The company has announced that Alex Ratcliffe has been hired to serve in a leadership position.

Ratcliffe is Entain's former Head of Slots and will be joining 1X2 Network as the new Chief Product Officer (CPO) helming the product, market and operations team for 1X2 Gaming and Iron Dog Studios.

The two main objectives for Ratcliffe

There are two main objectives for Ratcliffe in his position. 1X2 Network wants him to better incorporate data in the decision-making process. Additionally, they want to improve the quality of releases by employing best practices.

At Entain, Ratcliffe held the position from 2022 and was responsible for the group's slot offerings. He will have to draw on this previous experience in his new position at 1X2 Network.

"A key moment for the business," says 1X2 Network

Kevin Reid, CEO at 1X2 Network, added: “Alex is an incredibly talented, highly skilled product specialist and to be able to bring someone of his calibre into 1X2 Network is a key moment for the business as we look to embark on the next phase of our success journey.”

“Alex will help us leverage the power of data to make informed decisions about game development and to improve the overall quality of our slots and table games, as well as the time it takes to bring games to market.”

“I’d like to take this opportunity to officially welcome Alex to 1X2 Network and look forward to working closely with him in his role as Chief Product Officer.”

"I look forward to hitting the ground running," says Ratcliffe

Ratcliffe said: “Kevin, Neerja (Chief Technology Officer) and I have a shared vision for how we can make 1X2 Network a tier-one provider of online casino content.”

“The opportunity to help drive its studios forwards and to deliver great experiences to players was one that I could not turn down.”

Play 1X2 Network's latest slot, The Choice is Yours Megaways, here: