Industry News

AvatarUX signs partnership with Light & Wonder

AvatarUX signs partnership with Light & Wonder
Marianne Horwell
Last updated on by Marianne Horwell

A monumental agreement between two giants

Nothing stands still in the online slots gaming world for long – even we have trouble keeping up sometimes!

But right now, the big news is that two leading software developers have gone into partnership, which can only be good news for slots fans.

A wider audience for AvatarUX slots

You might not be familiar with AvatarUX, but you’re certainly going to be hearing a lot more about the studio’s exciting PopWins slot mechanic. Set to become as iconic as Megaways slots, these popping symbols can generate massive wins, so they’re a huge hit with players.

But it’s not just the slots fans taking notice – the gaming industry has been paying attention too, and has awarded AvatarUX the trophy for EGR B2B Slot Supplier Rising Star of 2022.

And there’s much more on the way! Right now, AvatarUX is working on some new MultiPop slots, and is looking forward to sharing them with a global audience. And it’s all thanks to the brand new partnership with Light & Wonder.

Light & Wonder continues to grow and expand

Light & Wonder is also a relatively new name in the industry, but don’t let that fool you! An industry powerhouse is behind the brand, although until very recently it’s been better known as Scientific Games, aka SG Digital.

But rather than focussing exclusively on producing top-of-the-range slots for decades, Scientific Games has also created a platform for bringing its games to a wider audience. Not surprisingly, that’s led to the organisation acquiring plenty of well-known industry names, including Barcrest, the team originally responsible for bringing us the series of Rainbow Riches slots games.

Scientific Games has recently undergone a name change, and now produces slots under the  Light & Wonder brand. And it’s this new Light & Wonder partnership with AvatarUX that’s been making headlines around the world.

Good news for slots fans

This is fantastic news for slots fans, who’ll now be able to access a more comprehensive collection of brilliant AvatarUX slot games. The Director of Partnerships at Light & Wonder, Steve Mayes, says the partnerships demonstrate his company’s commitment to ‘bring new worlds of play’ to slots fans.

Meanwhile, AvatarUX CEO Nicola Longmuir, reports that her team are looking forward to bringing their slots to a wider audience with help from Light & Wonder. And we can’t wait to see the results of this exciting partnership for ourselves!

Play AvatarUX's CritterPop here:

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Marianne Horwell
Last updated on by Marianne Horwell

Marianne's interest in slots was sparked by a win on a one-arm bandit at an old-fashioned seaside arcade. These days she's turned her back on classic games, and has made it her mission to track down the most exciting slots offering innovative bonus features - and a great soundtrack!

Learn more about Marianne here