PlayOJO sponsors Dancing on Ice
PlayOJO becomes the official sponsor of ITV1 and ITVX’s Dancing on Ice
PlayOJO announced recently that it has signed an agreement to become the official sponsor of Dancing on Ice, ITV1’s celebrity ice-skating competition. The popular live show has 16 seasons under its belt.
The agreement includes significant PlayOJO Bingo brand visibility during the Sunday peak-time programme.
"PlayOJO Bingo is all about creating a vibrant and entertaining environment where players can challenge themselves and have fun whether they win or lose, just like the celebrities on Dancing on Ice. It’s about building exciting and memorable experiences, whether that be through the thrill of casino games or gliding across the ice." – Peter Bennett, CMO at PlayOJO.
The agreement
The deal also gives PlayOJO Bingo the rights to use the Dancing on Ice show logo, design assets and format across its website, app and social channels as well as in competitions and other marketing communications. Additionally PlayOJO will get 120 seconds of on-air brand accreditation via sponsorship idents.
Celebrities
Dancing on Ice has just about reached institution status on British TV. The ever-popular show is presented by Holly Willoughby and Stephen Mulhern with the new season featuring a hoist of celebrities including Sir Steve Redgrave, Ferne McCann, Charlie Brooks, Sam Aston and Michaela Strachan. Each celebrity will be paired with a professional ice skater and will perform in front of a live studio audience and panel of judges.
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