Writer
Catherine’s lifelong passion for words and storytelling has shaped a diverse and rewarding career. With a foundation in the thrills of the gaming world and a flair for compelling copy, Catherine’s work has combined both creative and strategic communications.
Catherine began her career at Genting Casinos, working as a croupier while simultaneously pursuing a Master’s degree in English. Around this time, she also started freelancing as a copywriter for digital marketing agencies.
It was during her time in land-based casinos that Catherine first developed a fascination with slot machines, seeing the excitement of players spinning the reels on colourful games like Bubble Mania, Da Vinci Diamonds and Cleopatra. This hands-on experience on the gaming floor, combined with her work with digital content, laid the groundwork for her move into the world of online casinos.
In the early 2010s, Catherine switched from land-based casinos to the digital realm, becoming a copywriter focused on online casino and bingo sites. Her move from the UK to Spain marked the beginning of this new chapter, further enriched by work experiences in Gibraltar, a thriving iGaming industry hub This transition allowed Catherine to combine her love for gaming with her passion for writing and digital content. Over the years, she has expanded her skills to encompass content strategy, brand development, website management and content design.
Throughout her career in iGaming, Catherine has collaborated with notable companies in the sector, working on marketing campaigns, communications and content for brands such as William Hill, Betsson, Mr Green, Costa Bingo, Heart Bingo, BetVictor, Parimatch, Altenar, Lottery24 and PokerStars. Her experience also spans a range of industries beyond gaming, including technology, financial services, eCommerce, fashion, travel and healthcare.
In addition to a degree in English and Philosophy and a Research Master’s in English Literature, Catherine has also completed several professional certifications, including Digital Copywriting and Digital Marketing qualifications from the Chartered Institute of Marketing (CIM).
Outside of her work, Catherine is passionate about health, nutrition and fitness and is a qualified gym instructor. She runs her own fitness website, My Strength Training, where she shares insights and tips on maintaining a healthy lifestyle. Catherine is also interested in education and language learning, with a focus on TEFL. Her website My English Language provides valuable resources for English language learners and teachers.
A keen reader with interests in psychology, philosophy and history, along with classic fiction from the Victorian and Modernist eras, Catherine’s love of learning keeps her curious and inspired, always exploring new ideas to enrich her work and life. Her other interests include travel, hiking, yoga and offbeat comedy, with the series Peep Show being a particular favourite.